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RESUME / CV -- Maureen Mecozzi
SUMMARY
More than 10 years experience in editorial management for magazines, newspapers and online publications. Strong background in concept development across media, project management, and media relations. KEYWORDS Editor, editorial consultant, project management, web development EXPERIENCE June 2000-present: Blue Pencil Media Singapore OWNER of editorial studio providing writing, editing and research services. 1988-2000: Wisconsin Department of Natural Resources Madison, Wisconsin, USA ASSOCIATE EDITOR for Wisconsin Natural Resources, the WDNR's full-color bimonthly magazine with a paid circulation of 120,000. Total responsibility for managing special sections on environmental, scientific, historical, and social issues. Intensive client contact. Plan magazine content; assign stories; work with authors, photographers and graphic designers on text and layout; write features. DEVELOPER/WEBMASTER (since 1996) of magazine's World Wide Web site. Plan web strategy; expand e-commerce and revenue streams; interpret and apply web statistics; maintain site. * Developed concepts, arranged financing, and directed all aspects of editorial, production and marketing for eight- to 32-page special sections highlighting department policies and programs. Of the 50+ sections I worked on, more than half were reprinted due to public demand. * Created magazine's award-winning web site www.wnrmag.com offering online subscriptions, renewals and customer contact. Page views per day, June 1996: 15. Page views per day, June 2000: 3,500 * Raised magazine to a new level of readability by focusing on the reader's need for clarity and brevity when presented with complex technical and scientific topics. * Generated strategies to raise circulation from 76,000 in 1988 to 120,000 in 2000. * Conceived and conducted extensive market research program using focus groups and a 500-person survey pool. Data amassed was used to fine-tune editorial content and plan new marketing strategies. * Instituted use of networked computer technology, speeding transfer of stories, increasing options for creative page layout, and allowing for better handling of photo archive and story files. Special assignments: * Spearheaded integration of technology into agency activities; charged with introducing new department programs to the public. * Leader within the 3,000-employee department for adoption of Internet technologies to address customer needs, including e-commerce and videoconferencing, Gopher and World Wide Web sites. Author of training manual for agency web designers. * Seminar presenter at statewide conferences on telecommuting. Served as the agency's longest-distance telecommuter, based in Singapore for five years. * Planned and implemented successful statewide media/public relations campaign to garner support for a new tire recycling program. * Focus group facilitator for Northern Initiatives, a broad-based public opinion assessment on growth and development in northern Wisconsin. 1984-1988: Isthmus Madison, Wisconsin, USA ASSISTANT EDITOR for weekly city newspaper (circulation 52,000) centered on local and state politics, the arts and trends in a city recognized as one of the top 10 places to live in America. * Supervised five-person editorial staff, coordinating efforts of news, copy, arts, calendar and sports editors to meet deadlines and ensure editorial quality. Edited features and ten weekly columns; wrote features and a monthly column. * Developed concepts for special projects with sales department, boosting demand for advertising space and increasing page volume. * Supervised yearly production of the Isthmus Annual Manual, a comprehensive guide to the city, which grew from to 24 to 120 pages during my tenure. * Trained editorial and sales staff in use of new computer system. 1980-1982: WISM Radio Madison, Wisconsin, USA PROGRAM DIRECTOR responsible for selecting music and planning promotions for top-rated popular music radio station. HOST of daily daytime music program. 1978-1980: WOWO Radio Fort Wayne, Indiana, USA HOST of nationally broadcast six-hour talk/music program aired nightly EDUCATION B.A., History -- University of Wisconsin/Madison, Wisconsin, USA. Dean's List; GPA 3.45 FREELANCE Articles published in the Los Angeles Reader, St. Louis Riverfront Times, Advertising Age, Country America, Isthmus, Wisconsin Natural Resources. Author of books "Midnight Journeys" and "Nature's Scales: Weighing Environmental Issues" for Rigby/Harcourt Publishers, USA. Contributor to Alternet Newswire. Scriptwriter for award-winning TV documentary on tribal forestry enterprises for the Menominee Nation. SKILLS fluent Italian; working knowledge Bahasa Indonesia; HTML; Java; experienced group facilitator AWARDS
Pottery; travel; beekeeping; amateur radio operator (license N9QMR); cycling; jazz; tropical botany; cooking COMMUNITY
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